Bringing them together

Sometimes just finding that two of our clients have similar needs is the genesis for a marketing advantage. Take California Closets & West Side Electric. They both wanted to use television and both wanted to reach essentially the same target audience. So, we produced a 15 second ad for each of them & married the ads into a 30-second ad. California Closets buys a schedule on one of the network stations and West Side Electric buys a schedule of about equal value on a series of cable shows that deal with design, remodeling, upgrading houses, etc. In both cases each of our clients has a schedule of 15-second ads running back to back with the other. The cost is less than buying 15's by themselves and both clients are happy.

We have, in the past, traded space on the back of a direct mail piece for media time. The media gets to have print exposure and our client receives media at no cash cost. Again, both of them are happy.

These are both low tech solutions to client problem/opportunities. It doesn't have to be complicated to be effective. Sometimes we produce very edgy stuff...but only when it is called for.

MAX Results for your Marketing

Marketing goes big in Portland with the opportunity to advertise on TriMet's MAX trains.

With a recent campaign to introduce Washington-based LaborWorks to the Portland market, we decided to take advantage of TriMet's MAX train advertising. By wrapping LaborWorks' tag and logo on a MAX train—we were able to send the message around town—reaching a larger target audience. We complimented this campaign with bus fronts and direct mail.

Speak softly and carry a Big Brand.

T-minus 18 hours until IKEA opens in Portland and already hundreds of people have camped out and lined up. Amazing, isn't it? But you knew this, because before one billboard went up, there was more buzz than a Super Bowl commercial. Why? The store will continue to be here Thursday morning and will continue to restock it's items. So this isn't about limited time periods or stock shortages. It's about a damn good brand. People love good brands. Apple, Target and IKEA are examples of businesses that border on cult status.

But how do you get your company there?
Two steps: Developing your brand and then staying true to it.

Don't get me wrong, it's not that easy. It takes work, good marketing, good people and innovative products. And it doesn't hurt to have a marketing company that understands how to craft and mold your brand message.

Stepping forward...

Welcome to Day 1.

As a marketing company, we understand communication. This blog is our way of
creating better dialogue with our clients (and potential clients). Our goal is to create
honest advertising. We believe performing with integrity and honesty is the most
important ingredient for doing good business. Our success depends upon making
decisions that are driven strictly with the client good as our motivation.

Please contact us to see how we can elevate your marketing.

Charlton Engel Marketing
2950 SE Stark Street, Suite 200
Portland, OR 97214
e: info@charltonmarketing.com
p: 503-234-0811
f: 503-234-0851